Your photography portfolio is perhaps the most important tool you need to be able to market your work and yourself. It should be able to display your style, range, and skills since this is more often than not, the first set of images a potential client sees. This means sprucing up your portfolio should be well-thought-out to properly convey to people who you are as a photographer and what you are capable of.
Here are some tips we’ve learned over the years on how to create or revamp your own photography portfolio.
- Create a digital portfolio
Now, don’t get us wrong, we have nothing against the traditional printed portfolios (as prints still have their unique charm!) and in our opinion, one should still carry a printed portfolio around if possible. But these days, if you wish to attract more clients, you should consider creating a digital version of your photography portfolio because online presence can make a huge difference when it comes to marketing your work.
- Limit your portfolio to your absolute best photos
But don’t just post your favorite work. Your portfolio should be about showcasing your best work that captures what you can provide to clients. This means it’s essential that you display a variety of work and not just solely your favorite images. That doesn’t mean that you post work you’re not happy with or that isn’t your best, it just means that the photos you choose should best represent your work.
- Keep Your Work Up To Date
Your portfolio should be a snapshot of your entire journey as a photographer. So, keep your portfolio up to date as much as you can to show the work you’ve done, who you’ve worked or collaborated with. If you can, we suggest you upload your work as you create them. We once heard that a good rule of thumb to keeping your photography portfolio up to date is to aim to upload your work on your online portfolio at the same time as you share them on your Instagram, Pinterest or other social channels.
- Create a theme for consistency
Once you’ve pruned your photos to the best of the best, it’s time to categorize them for consistency. You can take several approaches when sequencing photos. For example, you can segregate them by color, composition, mood, lighting, etc. The goal is for your photos to flow seamlessly and should be able to tell a story as your viewer scrolls through your portfolio Switch things around until your photos flow seamlessly.
- Have a mix of angles, aspect rations, moods, and lighting styles
Clients will want to see that a photographer can adapt and shoot a variety of angles as well as compose and style a variety of aspect ratios. You don’t have to put photos of every aspect ratio you’ve shot, but you should showcase both portrait and landscape orientations on your portfolio. Same as for displaying a mix of moods and lighting. It’s essential to show a good balance of bright and dark photos work as well as seasonal colors and tones so that your client will see that you are capable to shoot images for whatever mood or season they need.
- Make a great first and last impression
Typically, the first image people see when they visit your portfolio should be your most powerful work. It should easily convey your identity as a photographer, yet piquing the interest of the viewer to make them want to browse through your work some more. The final photo is as equally as important as the first image because it has to leave a lasting impression on the viewer that will highly impact their decision on whether or not to book you for their photography needs.
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